“Our Community Matters”
West Berkshire - You cracked it!

Thank you West Berkshire!!

Monday 1st February 2021

As we launched 2020’s Toy Appeal, we were extremely mindful of the extra challenges we faced given the conditions imposed by the pandemic.

Consultation with regional government and support services highlighted that, regardless of these challenges, our community’s needs were still critical. Although there were hurdles which had to be overcome, we were more determined than ever to deliver.

While this appeal carries our name and that of our much-missed colleague and friend Louise Purton, its success is dependent on the commitment and kindness of the entire West Berkshire community: the individuals, corporations, retailers and local agencies who make the area great. For the fourteenth, and probably most critical, year of this appeal’s existence you have displayed a level of generosity beyond our wildest dreams.

West Berkshire - You cracked it!
You delivered smiles to hundreds of
families this Christmas.
Thank you.

On your behalf and in your name, will work continue to work with local agencies and charities to ensure that any residual gifts shall continue to be given to support genuine demands from at-risk and distressed families right into 2021 and beyond.

We are sad to have lost Louise but proud to continue working non-stop in her memory to safeguard our community throughout the coming years.

You have my sincere and heart felt admiration and gratitude for the generosity displayed this year.

But more importantly, I pledge to each of you that our support will not sleep while needs remain in this area.

Sincere regards,

Adrian Smith
Group CEO – Swift Logistics Group, Newbury.

“Our Community Matters”